The Client
Empower Divorce Consulting assists women who are contemplating, or in the midst of, divorce by presenting divorce workshops. The workshops help women explore and understand the financial and legal aspects of divorce with advice and guidance from local a Certified Divorce Financial Analyst and a family law attorney. 

​

The Challenge

As a new organization, Empower Divorce Consulting needs to reach a select but ever-evolving group: women in West Michigan who are considering divorce or those who are already in the process of divorce. This target market can be elusive and private making it difficult to create an up-to-date customer list. 

 

The Solution

The marketing campaign for Empower Divorce Consulting includes Facebook and Instagram pages and targeted Facebook and Instagram advertising.