Ad and Social Media Campaign
The Client
Allegiant Wealth Strategies, a financial services firm with offices in Portage and Battle Creek, Michigan, is dedicated to acting in their clients' best interests and to building long-lasting relationships with them. The firm works with clients in every stage of life, from when they start "adulting" in their 20s to living their best lives in retirement.
The Challenge
The challenge from Allegiant Wealth Strategies was to draw readers to their blog, "Should You Keep the House After Divorce? What the Numbers Usually Reveal." The blog highlights considerations readers should keep in mind when deciding whether to keep the house after their divorce.
The Solution
We decided to use targeted advertising on Instagram and Facebook as well as social media posts to promote the blog. The blog suggests that readers schedule an appointment with the financial advisors at Allegiant Wealth Strategies for a clearer picture of how keeping the house after divorce fits into their overall financial plan.
Advertisement
Navigating Divorce: Should You Keep the Family Home?
Keeping the house after divorce feels like stability, but the numbers don’t always agree.
Before deciding, consider these questions:
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Can you realistically afford the home on one income?
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Will refinancing even be possible?
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What happens to your retirement savings if you keep it?
These are the questions that tend to get skipped in the middle of an already overwhelming process.
We walk through the financial questions most people overlook in our latest blog.
You don’t have to figure this out alone.
Social Media Post
Keeping the house after a divorce sometimes comes with trade-offs people do not fully realize at first.
In many cases, one spouse keeps the home by giving up other assets, such as retirement and investment accounts and cash reserves. When that happens, the real question is: Will the decision leave enough flexibility for retirement planning, emergency savings, and long-term financial stability?
The right answer is different for everyone, but clearly understanding the trade-offs can help prevent financial strain later.
Our latest blog post walks through the broader financial picture behind the decision. You can read it here: https://tinyurl.com/mryt65r4.
Landing Page
Should You Keep the Family Home After Your Divorce?
This decision doesn’t just affect where you live. It can impact your retirement timeline, monthly cash flow, and long-term financial flexibility.
You deserve to make this decision with clarity, not pressure or uncertainty.
At Allegiant Wealth Strategies, we help individuals and families across the Battle Creek, Kalamazoo, and Portage metro areas think through these decisions clearly and practically.
We can help you evaluate:
✔ If keeping the house is realistic on one income
✔ How keeping the house may impact your retirement plan
✔ If you can refinance on your own, what the long-term trade-offs could be
Schedule a conversation
If you would like help thinking through your options, we would be glad to meet with you.
Schedule a complimentary consultation by calling 269-218-2100 or by completing the form below.