Personalized financial marketing copy that feels like a conversation, not a sales pitch will connect better with your prospects. Most financial advisors struggle with marketing copy because they've been trained to write for compliance, not conversation. You've learned to be precise and comprehensive - skills that serve you well in client meetings but can work against you in marketing.

Financial advisors and coaches: Gain marketing clarity by focusing on marketing strategy, websites, social media and emails

Grammar rules exist for a reason but many of those reasons don't apply to copywriting. Here are 9 grammar rules I'm comfortable breaking.

Clear and concise copywriting creates a lasting impact on your audience and ultimately drives them to take the action you want them to take.

Content marketing is the strategic process of creating and distributing valuable, relevant, and consistent content.

Aim for 80% of your social media posts to inform, educate, and entertain your readers. The other 20% can promote your business.

By Cindy Schrauben Great Gus Marketing If you’re a financial professional without an original blog on your website, you’re overlooking a...