A welcome email series makes a notable first impression on prospective clients for your financial services firm.

Financial advisors and money coaches: Boost your email list with lead magnets like templates, checklists, webinars, and quizzes.

If you’re a financial professional and aren’t regularly emailing your prospects and current clients, you’re missing out on a big opportunity

Financial advisors and coaches: Gain marketing clarity by focusing on marketing strategy, websites, social media and emails

Take these 7 steps to optimize your LinkedIn profile for greater success on the platform.

Alleviate marketing overwhelm: Create a strategy. Like Gus determining where to "go," examine all your options.

Make your holiday out-of-office email message memorable by injecting your personality.

By Cindy Schrauben Great Gus Marketing What is the difference between a marketing strategy and a marketing plan? And do you need both?...

The About page is some of the most valuable real estate on your website but is frequently the most underutilized.

A valuable way to connect with your customers is with an email newsletter.

Whether you’re launching a new website or refreshing one that’s been active for eons, writing your copy can be challenging.

Clear and concise copywriting creates a lasting impact on your audience and ultimately drives them to take the action you want them to take.

Content marketing is the strategic process of creating and distributing valuable, relevant, and consistent content.

Aim for 80% of your social media posts to inform, educate, and entertain your readers. The other 20% can promote your business.

By Cindy Schrauben Great Gus Marketing If you’re a financial professional without an original blog on your website, you’re overlooking a...

Many business owners ask if their business needs to have a social media presence. The answer is: Yes!

Modern marketing is complicated. Hiring a marketing professional allows you to concentrate on what you do best: managing your company.

Good marketing during a recession can save a faltering business and help a solid business soar.

A solid social media strategy helps ensure success.