Cindy Schrauben
Financial pros: Increase ROI with email marketing
If you’re a financial professional and aren’t regularly emailing your prospects and current clients, you’re missing out on a big opportunity
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Cindy Schrauben
5 min read
Conquer marketing overwhelm: Focus on these 4 things
Financial advisors and coaches: Gain marketing clarity by focusing on marketing strategy, websites, social media and emails
Cindy Schrauben
3 min read
Get bullish copy with the 4C’s of financial copywriting
Financial professionals can connect with ideal clients using the 4C's of Financial Copywriting
Cindy Schrauben
4 min read
Grammar rules you can (and often should) break as a copywriter
Grammar rules exist for a reason but many of those reasons don't apply to copywriting. Here are 9 grammar rules I'm comfortable breaking.
Cindy Schrauben
2 min read
How to make your holiday out-of-office message sing
Make your holiday out-of-office email message memorable by injecting your personality.
Cindy Schrauben
3 min read
Compelling landing pages = more online success
Landing pages are a vital part of the online sales process. While each landing page is unique, the most effective share core elements.
Cindy Schrauben
2 min read
Marketing strategy… Marketing plan… Is all this necessary?
By Cindy Schrauben Great Gus Marketing What is the difference between a marketing strategy and a marketing plan? And do you need both?...
Cindy Schrauben
3 min read
How effective is your website's About page?
The About page is some of the most valuable real estate on your website but is frequently the most underutilized.
Cindy Schrauben
4 min read
Contrary to rumor, newsletters are alive and can help your business thrive
A valuable way to connect with your customers is with an email newsletter.
Cindy Schrauben
3 min read
10 tips for writing compelling financial website copy
Whether you’re launching a new website or refreshing one that’s been active for eons, writing your copy can be challenging.
Cindy Schrauben
3 min read
Five ways copywriting will boost your bottom line
Clear and concise copywriting creates a lasting impact on your audience and ultimately drives them to take the action you want them to take.
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