Why experts achieve better results than DIY
By Cindy Schrauben
Great Gus Marketing
Modern marketing is complicated. There are many options to promote your business through digital and traditional offline marketing. From a website to online and traditional ads, to social media management and content creation – plus a whole lot more – there are enough possibilities to give a do-it-yourself marketer significant headaches. Generally, this is more than one business owner can learn about, master, and execute alone – especially when really what you should be doing is running your business.
Besides offering you the opportunity to focus on managing your company, what are other reasons for hiring a professional to do your marketing? Here are six:
1. Develop a marketing strategy
Experienced marketing professionals will audit your current marketing, look at your competitors’ marketing, learn about your business, goals, and target customer, and then develop a marketing strategy unique to your business. Marketing professionals know how to make your business stand out from competitors and connect you to potential customers.
2. Create a website
Sure, you could create a website using popular platforms such as WordPress, Squarespace, or Wix, but your site will be more polished when you hire a professional. Also, website designers have the experience to ensure your website is mobile responsive for smartphones and tablets. Mobile responsiveness is important because mobile devices account for more than half of website visits. Plus, a professional will ensure your website is SEO friendly. When a website is SEO – or search engine optimization – friendly, it will place higher in search results, and more potential customers will find your business.
3. Write website content and blog posts
Your website not only needs to look good, but it must also have great content. Content on your home page, subpages, and blogs (articles) written specifically for your site – and your audience – will establish you as a subject matter expert. A marketer can take your ideas and write quality content and blog posts that will boost your standing in search results. You can also use snippets of content from your blogs for social media posts and link back to your website.
4. Social media strategy
An excellent social media management professional will get to know your business and goals. They will then devise a social media strategy and calendar to help you achieve your business goals. (Learn more about why you need a social media strategy in our previous blog.)
5. Social content and management
After you have a social media strategy, you can work with a professional to create customized content specifically for your business. You’ll want content that helps your audience get to know, like, and trust you so they are comfortable doing business with you. Additionally, experienced social media management professionals stay on top of constantly evolving social media trends, so you don’t have to. They know how they apply the trends to your business.
6. Create and manage social media advertising
Social media advertising allows you to reach your target market economically. However, to get your best return on investment, your social media advertising strategy must go beyond merely boosting your Facebook posts. Platforms like Facebook offer sophisticated targeting and retargeting capabilities that drive more relevant traffic to your website, resulting in more cost-effective marketing. But, a lot of knowledge and time goes into creating effective social media advertisements. Working with a marketing professional who has this experience will pay off.
If you’d like to explore how working with a marketing professional can boost your business, Great Gus Marketing is ready to assist. Please contact us at cindy@greatgus.com or call 269-215-1505.
Based in Kalamazoo, Michigan, Great Gus Marketing specializes in strategic marketing, copywriting, and content writing.
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