A welcome email series makes a notable first impression on prospective clients for your financial services firm.

Financial advisors and money coaches: Boost your email list with lead magnets like templates, checklists, webinars, and quizzes.

If you’re a financial professional and aren’t regularly emailing your prospects and current clients, you’re missing out on a big opportunity

Financial advisors and coaches: Gain marketing clarity by focusing on marketing strategy, websites, social media and emails

Financial professionals can connect with ideal clients using the 4C's of Financial Copywriting

Grammar rules exist for a reason but many of those reasons don't apply to copywriting. Here are 9 grammar rules I'm comfortable breaking.

Alleviate marketing overwhelm: Create a strategy. Like Gus determining where to "go," examine all your options.

Landing pages are a vital part of the online sales process. While each landing page is unique, the most effective share core elements.

By Cindy Schrauben Great Gus Marketing What is the difference between a marketing strategy and a marketing plan? And do you need both?...

The About page is some of the most valuable real estate on your website but is frequently the most underutilized.

A valuable way to connect with your customers is with an email newsletter.

Clear and concise copywriting creates a lasting impact on your audience and ultimately drives them to take the action you want them to take.

Content marketing is the strategic process of creating and distributing valuable, relevant, and consistent content.

By Cindy Schrauben Great Gus Marketing If you’re a financial professional without an original blog on your website, you’re overlooking a...

Many business owners ask if their business needs to have a social media presence. The answer is: Yes!

Modern marketing is complicated. Hiring a marketing professional allows you to concentrate on what you do best: managing your company.

Like any business decision, you should put your social media efforts where you’ll have the most impact.

Good marketing during a recession can save a faltering business and help a solid business soar.

A solid social media strategy helps ensure success.