Cindy Schrauben
Why financial professionals need a welcome email series
A welcome email series makes a notable first impression on prospective clients for your financial services firm.
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Cindy Schrauben
6 min
5 Financial lead magnets to entice new prospects & boost your email list
Financial advisors and money coaches: Boost your email list with lead magnets like templates, checklists, webinars, and quizzes.
Cindy Schrauben
5 min
Financial pros: Increase ROI with email marketing
If you’re a financial professional and aren’t regularly emailing your prospects and current clients, you’re missing out on a big opportunity
Cindy Schrauben
5 min
Conquer marketing overwhelm: Focus on these 4 things
Financial advisors and coaches: Gain marketing clarity by focusing on marketing strategy, websites, social media and emails
Cindy Schrauben
3 min
Get bullish copy with the 4C’s of financial copywriting
Financial professionals can connect with ideal clients using the 4C's of Financial Copywriting
Cindy Schrauben
3 min
7 Steps to Take Today to Optimize Your LinkedIn Profile
Take these 7 steps to optimize your LinkedIn profile for greater success on the platform.
Cindy Schrauben
4 min
Grammar rules you can (and often should) break as a copywriter
Grammar rules exist for a reason but many of those reasons don't apply to copywriting. Here are 9 grammar rules I'm comfortable breaking.
Cindy Schrauben
4 min
Alleviate marketing overwhelm: Create a strategy
Alleviate marketing overwhelm: Create a strategy. Like Gus determining where to "go," examine all your options.
Cindy Schrauben
2 min
How to make your holiday out-of-office message sing
Make your holiday out-of-office email message memorable by injecting your personality.
Cindy Schrauben
3 min
Compelling landing pages = more online success
Landing pages are a vital part of the online sales process. While each landing page is unique, the most effective share core elements.
Cindy Schrauben
2 min
Marketing strategy… Marketing plan… Is all this necessary?
By Cindy Schrauben Great Gus Marketing What is the difference between a marketing strategy and a marketing plan? And do you need both?...
Cindy Schrauben
3 min
How effective is your website's About page?
The About page is some of the most valuable real estate on your website but is frequently the most underutilized.
Cindy Schrauben
4 min
Contrary to rumor, newsletters are alive and can help your business thrive
A valuable way to connect with your customers is with an email newsletter.
Cindy Schrauben
3 min
10 tips for writing compelling financial website copy
Whether you’re launching a new website or refreshing one that’s been active for eons, writing your copy can be challenging.
Cindy Schrauben
3 min
Five ways copywriting will boost your bottom line
Clear and concise copywriting creates a lasting impact on your audience and ultimately drives them to take the action you want them to take.
Cindy Schrauben
3 min
Content marketing drives business results
Content marketing is the strategic process of creating and distributing valuable, relevant, and consistent content.
Cindy Schrauben
4 min
Top 8 reasons financial pros need an original blog
By Cindy Schrauben Great Gus Marketing If you’re a financial professional without an original blog on your website, you’re overlooking a...
Cindy Schrauben
3 min
Five reasons your business needs social media
Many business owners ask if their business needs to have a social media presence. The answer is: Yes!
Cindy Schrauben
3 min
Six reasons to hire a marketing professional
Modern marketing is complicated. Hiring a marketing professional allows you to concentrate on what you do best: managing your company.
Cindy Schrauben
3 min
Facebook? Twitter? Instagram...
Like any business decision, you should put your social media efforts where you’ll have the most impact.